As you may already know, for more than 6 years, InternetCorp has provided clients with the opportunity to deliver integrated display campaigns alongside audio spots in the TuneIn app. The most commonly used format has been the “Audio with companion banner.”

Starting this week, however, in addition to the above, we offer the possibility to deliver audio spots across a vast portfolio of global podcast publishers, including names like AudioBoom and Spreaker.

Each month in Romania, we have approximately 200,000 unique users who listen to these podcasts, with over 1.5 million impressions/plays available.

The main advantages?

In addition to geographic targeting, we can apply even more granular layers based on demographics (age or gender), podcast type, or keywords. While targeting by type/gen allows us to access relevant shows based on their content, targeting by keywords allows us to focus on conversations to reach relevant contextual environments across a broader spectrum of type/gen.

The Listen Through Rate (LTR) exceeds 90%.

InternetCorp Brand New Media, founded in 2005, is one of the largest online publishers in Romania (with 8 proprietary websites covering different content verticals, from business, start-up, and technology to lifestyle, general news, retail, digital banking, and sustainability) and one of the most important sales networks (with over 50 sites in its portfolio)